Modicum of Reason*

It has been reported that there are over 3 million, that’s 3,000,000, new small business created every year!

We must be number 3,000,000 and 1.  Luckily, people are not presented with those facts on a daily basis or one might wonder just what is the point of starting a new business?  Competition like that must be tough.  After all, given those numbers, odds are, you are competing against at least 10,000 other businesses trying to do the same thing.  How do you differentiate yourself?

Well, there are a few things I have learned during my time in various industries.  After years and years of pounding my head against the insurmountable brick wall of illogical reasoning, I have discovered the following rules, which I dub, “Flowz’ Laws of Business Asininity:”

  1. Business is too complicated.
  2. People, naturally, try to over complicate process.
  3. Technology is getting in the way of getting things done.

Obviously, these are not good laws.  We do not like them Sam-I-Am!  But what can we do about it?  Fight back!  That’s what!

Suddenly, we have a reason to be 3,000,000 and 1!  We must provide asylum to poor individuals and businesses running from the chaos of illogical reasoning.  Fear not my ravaged children, there is hope!

Our general philosophy is that these rules need not apply.  We can make business simple!  We can simplify process!  And, of course, technology should be our friend!

This is the FLOWZ way of thinking.

Our first step is to provide the technology that doesn’t break any of the 3 Asininity Laws.  We put together this blog as a second step towards pointing out the asinine and what to do about it.  Too many applications out there took input from customers and clients that started off with something like “We need to add this field” or “We must have two-phase commits” or “We must use this multi-step workflow”.  All that remains, when 1.0 is released, is complex software that, in the end, only a small number of people use.

Enter stage left: Flowzit.  This application provides a relatively simple work flow: sending and receiving large files.  However, we applied the FLOWZ way of thinking when we started the project by first asking WHY and not HOW.  That one decision changed everything.  I have a file, I need to send it to someone.  The question isn’t HOW shall I send this file, but WHY am I sending this file?

The result is an application that is simple, flexible, powerful, and most important of all, improves your daily workflow.

This is just our first step.  We have a long road ahead of us.  Why don’t you join in on the fun?  Every so often, check out this blog (over.flowz.com), and of course, go create an account with Flowzit.com.


*Quantum of Solace was not as good as it could have been.

About the author

Scott Garretson -

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