Both Scott and I met working for a very large advertising agency. He actually hired me and was my boss for about 6 years before I waved the white flag and surrendered to fact that things just weren’t going to change. (More of that “brick wall of illogic” again…) This wasn’t his doing of course. It was the struggle with the rest of the company. But that is another story.
In the beginning it was difficult to understand the difference between Advertising and Marketing. In fact, I had thought they were one and the same. Each time I asked an “expert,” I got back a litany of different definitions, all of them long and complex.
Not long after I left the company, I finally ran across a simple definition that boiled down a few of the different elements of marketing and advertising. It certainly brought the bright light of realization shinning down from the heavens. (The source is either Ad Week or Ad Age magazines1)
It’s all starting to make sense now isn’t it?
- If you happen to know the source of these images, please let me know. The original mag these were scanned from is long gone. I really wish I had written it down for proper attribution.↩
About the author
Mike Wille - I'm the head techie here with a passion and hunger for all things digital. I got into programming because I love to create and couldn't cut a straight line in wood shop.
That is so true. It is not enough to just go out and say your message. Others have to want to, too.