Let’s face it, with today’s economic conditions and globalization, your job is at risk. I know that is not earth shattering news and it is seen and felt everywhere. But most people are doing nothing to prepare for what this means to themselves or their career. Too many people rely on their employer and have a sense of entitlement. When times get tough or clients are lost, you are just a number to the company. You must get control of your future!
I’d like to introduce you to an idea we have been shaping for some time.
“You are your own company.”
Let me explain.
Your career requires the same marketing, sales, and brand strategy that companies do. Whether you like it or not, you have a brand already. You have a voice. And you need continuous improvement of your service offerings and financials.
Just like a company builds a brand to stand out and influence a purchase, you need a brand to establish the same for your career. A brand is not an old dusty resume that you have not touched in years or a posting on the sea of job boards that exist today. A brand is a 360 degree view of who you are and it needs continuous effort to be established and effective.
Raveal can help you understand, formalize, and publish your Personal Brand.
Who are you? What are your beliefs? What do you stand for? What are your achievements? What are your skills? What are your ideas?
These and more all make up your Personal Brand.
Until a few years ago, your Personal Brand was entirely encapsulated in your resume. We all know how limiting a resume is. Does anyone actually remember that it is ideally 1 page in length and at most 2?
This is why we created Raveal. We are creating new and innovative ways to help you stand out of the crowd. A resume just does not cut it anymore. Believe me, I have had my share of reviewing resumes and interviewing people throughout my career. They all start to look the same after awhile.
Now, I don’t want to sell resumes short here. You will always need one. Like the technical specifications on the side of the new computer box or the nutrition information on a box of cereal, consider it your career specs. But nutrition information and technical specs don’t provide your employer with the big picture of who you are. You still need to sell your Personal Brand. And that is where Raveal comes in.
Most Personal Brands are created without even knowing it. They are creeping into various social, resume, and industry websites. They are unstructured and unpolished. And there has been a lot of bad press lately around employers finding damaging “mistakes” on social networks. But “social” can be good a thing. If you have a voice in your industry, no matter how small, that is a good thing. It shows you are passionate about your work. If there are even people listening on the other end? It shows you are a leader in your industry.
Unfortunately, your brand is scattered through 2, 3, maybe 5 different networks. Good luck putting all of that into a cohesive message your potential employer or client can listen to.
With Raveal, you showcase who you are and what you are about. ”Your Brand.” This includes a standard resume (your specifications), a showcase of you accomplishments (proving your specifications and talent), and the ability to aggregate your social “Voice” from across the internet (illustrating your views, ideas, and leadership).
With these tools, you can make yourself marketable –Rise to the top of your field.